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CURRICULUM VITAE

Bob Strohmenger
Frankfurt, Germany

Mobile: +49 1578 3926 432
e-mail: bob@strohmenger.org

Nationality: German | DoB: 1953 | Status: single, two children


PROFESSIONAL EXPERIENCE

May 2012 to now:

//Freelance Creative Director/Communication Consultant
//Lecturer at IMK (Institute for Marketing and Communication) Wiesbaden

April 2011 to April 2012:

//Sabbatical

July 2007 to March 2011:

//International Creative Director: Kastner & Partners Germany
- coordination of all Red Bull creative work in Eastern Europe
  and Indian Subcontinent
- cooperation and supervision of local Partner-Agencies-Teams
- liase with local clients directly
- creation of new ideas Red Bull worldwide together with local creative teams

January 2006 to June 2007:

//Creative Director: Leo Burnett Romania
- CD on through-the-line Philip Morris business
- introduced international creative structures and standards

June 2005 to December 2005:

//Creative Consultant: Agency/Client
//Adjunct Professor: American University Bulgaria (AUBG)

September 2004 to May 2005:

//Creative Director: Publicis MARC Adv. Sofia
- hired to introduce international creative structures and standards
- responsible for development and supervision of all Publicis creative services

Clients: Renault, HP, Nestle, OMV, Carlsberg, DSK Bank, Devin Mineralwater

//Adjunct Professor: American University Bulgaria (AUBG)
- faculty of Journalism and Mass Communication
- teaching 45 students in two courses on Advertising Introduction/applied Advertising)

September 2002 to August 2004:

//Creative Consultant: Agency/Client
- develop multi-media creative solutions
- brief and co-ordinate agency or freelance creative teams
- oversee all aspects of production
- direct TVC’s: Aktivist Night Life Magazine, Avon cosmetics
- liase with clients directly or through account teams
- work with local/regional clients: Brok brewery, Graffiti Film,
Bauer in Poland, and JTI in Romania.

//Miami Ad School Warsaw
- lectured 25 students on advertising
- oversaw the successful merger between Miami Ad School
Warsaw and Hamburg

Achievements:
- student creative teams won Magdalena, Euroshorts, Young Creatives and Clio awards
- won a Euroshorts award for Aktivist Exklusiv and an
Avon Breast-Cancer social awareness TVC

January 2001 to August 2002:

//Exec. Creative Director: Ogilvy & Mather Warsaw
- hired to rebuild the creative department after a serious management restructure
- managed 6 creative teams, studio and production
- oversaw all Ogilvy Group creative services
- parted with Ogilvy over management differences on a controversial agency acquisition

Clients: Kraft Food, Unilever, Ford, IBM, Commercial Union, Panasonic, Multibank, Glaxo Smithkline, Okocim Karlsberg

June 1999 to December 2000:

//Creative Director: AmPress Advertising Warsaw
- established a creative dept in a local start-up agency-
- left when the task was complete - for a greater challenge

Clients: Casino Poland, Polish Radio, Polish Telecom, Svoboda office furniture

June 1994 to March 1999:

//Exec. Creative Director: McCann-Erickson Warsaw
- managed Poland’s biggest creative department [42 staff]
- launched the Thunder House interactive media unit
- contributed to14 new client wins in ‘97/’98 alone including:
PZU Insurance, Bank PKO, Plus GSM, Heineken Group, RJR Tabacco and Boots Healthcare

Clients: Nestle, Gillette, Unilever, Coca Cola, Heineken Group, Benckiser, Plus GSM, RJR Tabacco, PZU insurance, bank PKO, Boots Healthcare, Opel, Bols Vodka, L'oreal, Coty Cosmetics

Achievements:
- Coty/Margaret Astor: successful launch of a colour cosmetics range through a locally developed campaign adapted in 12 various global markets
- RJR/Camel: created first 3D supersites in Poland with
production supervised in Los Angeles
- Bols Vodka: created a campaign for Bols Sport Travel which
was later adapted for worldwide use

May 1993 to May 1994:

//Creative Director: Leo Burnett Warsaw
- CD on through-the-line Philip Morris business
- introduced international creative structures and standards to a young Polish office

Clients: Philip Morris, Fiat, Pioneer Mutual Funds, Elbrewery, P&G,
New Business

Achievements
- won WW Leo Agency Of The Year in 1994
- produced the first Polish TV campaign shot with a top UK
director, Ian Singles, for Pioneer Mutual Funds

July 1991 to April 1993:

//Creative Group Head: Leo Burnett Frankfurt
- responsible for creative development and
supervision of all Philip Morris brands in EMEA

January 1984 to June 1991:

//Art Director - Senior Art Director: TBWA Frankfurt
Clients: Knorr/Maizena, Sopexa, Jade, Barilla, Honda, Bosch, Dannemann, Eckes, Dunlop, Aids social awareness

Achievements
- produced Germany’s first Aids awareness campaign
directed by Helmut Dietl and H.W. Geissendorfer.
- designed a logo for this campaign which quickly became
2nd best registered Brand ID after Coca Cola in Germany


OTHER:
- founding member of the Creative Directors Club of Poland
- regular KREATURA jury member

EDUCATION:

MA in Psychology - University of Wurzburg, Germany.

Visual Communications, Fine Arts,
Graphic Design and Photography

LANGUAGES:

German: mother tongue
English: fluent
Polish: conversational

INTERESTS:
Experimental photography, Italian/Roman history, "ars vivendi"
travel and movies


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